The opportunity to gather in person is an exciting prospect for people, especially businesses since events are a marketing channel for lead generation. While in-person events are on the upswing, virtual webinars and seminars are a permanent part of life. Event software like WeInvite helps event organizers plan, manage and host virtual, hybrid and Live Events. An event with a virtual component offers opportunities for sales and marketing to reach more of their target audiences and increase profits.
It is crucial to have a virtual component to your events, and it is easy to do – most of the industrialized world has broadband access. Consider the potential: in 2021, the Americas had over one billion broadband subscribers, and the Asia Pacific region had over 3.7 billion. In addition to that, Virtual Event technology is simple to use and inexpensive, which means the barriers are minimal. A virtual attendance option attracts attendees regardless of geographic location to increase attendance, leading to higher revenue.
Create a plan to promote what you sell when the event is for business promotion. Attempting to promote products or services spontaneously might appear sleazy and tacky to attendees. The key is to promote at a relevant point in the event, have a logical segue into your "non-sales" sales pitch, and follow it with a solid call to action.
Attendees need to have a purchase or consultation option immediately. The goal is to act when they are at an emotional high point; if they postpone decisions post-event, they may not take any action.
We cannot suggest enough to offer high-value content from start to finish. Virtual attendees stay engaged when there's helpful content with a high production value. Creating your content is straightforward – you are delivering your expertise. So, break that down in an informative, understandable and entertaining way.
After two years of Zoom meetings, people want a break from watching slide decks. So, to keep things moving, ensure your presentations engage the audience and that you can change cameras. It takes several cameras, experience and knowledge, so work with an event platform team like WeInvite to guarantee a smooth experience.
You can create a sense of community and brand loyalty and keep the audience's attention with engaging activities. These experiences help people process and remember the information they learn; we recommend having smaller, organized breakout sessions. Breakout sessions create opportunities for attendees to discuss the event content with one another, so it becomes personal and relevant to them. Your audience will absorb information from your presentations, so discussion opportunities help them apply your content to their own lives.
Note: it is essential for virtual attendees to feel included by ensuring the event has video and text capabilities. Furthermore, have one of your team members be a liaison between in-person and online attendees.
This may seem obvious since most businesses use broadband – but check upload speeds – they should be at least 100 Mbps. We suggest running a few speed tests to ensure your software, hardware and internet connection work smoothly.
Online events are worth the effort. When you have the correct tools and knowledge, your events are a powerful tool. We are here to help you host unique, memorable events. WeInvite has a full suite of features with tech support to help get your message to your audience. Reach out to us today to learn how we can help you.