Attendee experience at virtual job fairs is critical to their success. How can you ensure that your job event is a remarkable one? We’ve compiled a list of career fair tips to ensure your next event is successful.
The idea of planning and hosting a virtual hiring event might seem overwhelming. Fear not –it’s easier than an in-person event – these virtual fairs have several benefits:
Demonstrate your company culture, mission, brand identity, and why your organization is an opportunity for growth. Showcasing these benefits offer top talent a compelling reason to work with your company.
Also, ensure you are reachable. Being available means it is easy for visitors to research your company – offer introductory videos, live Q &A sessions, webinars, and other resources that deliver your brand as an employer.
Choose optimal ways to connect with attendees. You may want to send downloadable job search resources by email before the event.
The purpose of a virtual career fair or virtual job fair is to connect job seekers with employers to assess one another. Leverage technology like audio, video, and text chat to enable talent to reach out to employers easily and vice versa; technology like this is necessary for on-the-spot candidate screenings. Another idea is to set up a virtual lounge – this allows job seekers to socialize and make connections inside a chat room.
An essential part of creating excellent job seeker experiences is making registration simple and ensuring the event is mobile optimized. A virtual job fair optimized for mobile phones allows for easy attendee access. Millions of people rely on smartphones for every part of their life, which means they will probably attend a virtual job fair through their phones. Event registration also requires optimization -- attendees want an easy process. Allow them to build their schedules and make sure registration works on mobile phones.
Candidate filtering is another upside to a virtual job fair; it eliminates the need to shuffle through thousands of resumes.
A job board plays into an easy attendee experience. Design it so candidates can effortlessly search for jobs based on job type and easily submit resumes. A job board also benefits you as an organizer – it offers real-time insights into applicant metrics and job search statistics.
Most job seekers do not want to spend time filling out forms. To ensure candidates submit applications, offer links and quick application formats.
Properly design your virtual job fair so people with disabilities can participate. Set up your job fair in compliance with the Web Content Accessibility Guidelines (WCAG) per the Web Accessibility Initiative with the following elements:
The promotional efforts contribute heavily to an event’s success; leverage digital channels such as social media, your company’s career page, promotional emails, and press releases to attract your audience.
Following up is probably too obvious to mention. When your company sends thank you emails and post-event surveys, it gives a positive impression. Also, consider keeping your virtual career fair accessible for a week or two afterward -- this will bring in applications from those unable to attend.
There are many advantages to virtual career fairs. WeInvite’s robust technology and easy to use features assist with planning and hosting your virtual job fair with features like:
Reach out to WeInvite today to learn how to help you host a successful virtual job fair. Call us at (248) 239 – 8110 or send us an email: firstname.lastname@example.org.