Conferences and webinars are great ways to ramp up brand awareness, widen your network and generate leads. Conference opportunities are wide-open thanks to the internet, and attendees have great experiences from the comfort of their own homes. Benefits to online conferences include reaching a larger audience and saving time and money. With the right tools and an internet connection, technology enables memorable events no matter the distance.
WeInvite is here to help you plan and host your online conference, and we have five steps for you to follow to impress attendees and reach your goals.
First, pick an intriguing conference topic and speakers. Like an in-person conference, you need valuable subject matter to your audience and entices them to register. We recommend choosing a specific focus because a broad topic may last for hours – a tiresome process for attendees.
We suggest highlighting the conference’s values and objectives on all marketing materials: landing pages, websites, social media channels, and emails. It helps to remember that a virtual meeting may take days or weeks to set up – the simpler it is, the easier it is to manage.
Here is what to keep in mind when you’re coming up with your topics:
With your topic and speakers set, it’s time to pick your conferencing tools. You’ll find an overabundance of event platforms, so make sure you find one that’s efficient and has the best features.
Look for a conference platform that:
In addition to features, find out if a platform offers support to help you get through your online conference. Since a Virtual event might take several days to set up, you’ll need expertise, so your event runs smoothly. The WeInvite event platform offers all these features and more.
Find great speakers for your event – they’ll boost brand visibility and encourage more people to join your audience.
We recommend you choose speakers with the following qualities:
Let’s move on to the next step: promotion.
Your email campaign’s goal is to get people to register, which requires a message that relays what your conference is about and a strong call-to-action (CTA). In addition to using your mailing list, it’s helpful to leverage social media’s power to boost audience reach.
Facebook is the most widely used social media network, and a verified Facebook business page lets followers know about your Online conference. Facebook has events feature that allows hosts to increase the conference’s visibility efficiently.
We recommend optimizing your Facebook event page to give your social media users pertinent information about the conference, buy tickets, and more.
Social media is effective, and it’s a powerful tool when you’re hosting an online conference. Leverage other social networks like Instagram, Twitter, and even TikTok or Twitch if it’s industry appropriate. Post event updates on these networks to excite your audience about the upcoming event. Also, attendees can use their social profiles to post updates share thoughts and comments.
The only way to know if your conference was a success is to hear from attendees. Following your event, send a follow-up email with an online survey – it’s the best way to interact with event attendees.
Furthermore, employ audience segmentation based on their email engagement, then re-target the non-openers with a new campaign. Sometimes this means a few simple tweaks, like A/B testing subject lines or dialing in on your subject to create a concise, short email, paying attention to words that may send your email to the junk folder, like “ROI.”
Once you’ve collected your feedback, it’s helpful to follow up with conference freebies, like event videos or downloadable white papers and articles.
Online events are successful, and we will see more of them in the future as people discover their convenience and cost-effectiveness – they’re the top way to reach a wider audience and maximize your brand’s reach.
The WeInvite platform offers a full suite of services and technology to help host your conference. Our software allows you to create branded invitations and a landing page with a unique URL. Leverage our Zoom and social media integration for maximum audience reach and API capabilities. We are here to help you and your organization plan and host a successful conference – reach out to us today.