Marketing Virtual Events: Six Tips to Promote Registrations
Ever wondered how to turn your online and hybrid events into high-demand occasions? Here, we’ll examine how to use online event marketing ideas that lead to more registrations, attendance and audience engagement. After all, Virtual Event promotion directly influences your event’s success.
How to drive virtual event registrations
Online event promotions should add to your event’s content and drive registrations.
1. Optimized event landing page or website
The first marketing tactic to deploy is an event landing page or website; this encourages your proposed attendees to register. A website or a landing page helps build awareness and sell tickets.
So, how to optimize?
Make sure all your content focuses on your conversion goal, including the headline and a meaningful call to action.
Dial in on your target audience
Your content: create an aura of exclusivity to get people excited about attending your event. This could be details about speakers, downloadable content for registrants or other giveaways.
Make sure to highlight important details
Include information about any partners and stakeholders
Cover the basics: clearly worded copy and a link to register
2. Encourage attendance through email
Email is one of the most effective promotional channels. You can generate interest before ticket sales and use it to encourage registrations.
Use high-performing email marketing platforms and CRM software. This makes it easier to compile data, segment email campaigns and maintain a list of people to incorporate in promotions.
Here are a few email marketing tips:
Send emails that inform recipients of the upcoming event
Offer exclusives to your readers
Keep ticket holders updated with regular emails
Let email recipients ask event-related questions
Ensure your emails have an urgent tone that reminds people to register and include dates
Be sure to send thank you emails after the event
3. Use social media marketing
Over 4.5 billion people use social media worldwide (wearesocial.com). This widespread use makes social media marketing one of the fastest and most valuable ways to market.
It’s safe to assume that the audience you want is active on social media. This is why we suggest the following:
Choose your platforms:
the platform you choose depends on where your audience spends their time. These platforms include Instagram, Snapchat, LinkedIn, TikTok and Facebook.
Make a hashtag :have a short, unique and understandable hashtag. Include this hashtag in all posts related to your event and ask your audience to share.
Create a Facebook event:Facebook events help create social proof. When people see their friends plan to attend an event or are interested in an event, they are likely to investigate. Be sure to add as much information as possible, like the event description, time, links and calls to action.
Online and hybrid platforms like WeInvite offer social media integration to help promote your event.
4. Create promotional content
Content marketing helps your event reach a broader audience. It’s essential to align content marketing initiatives with your other online event marketing to make sure people remain connected to your event.
What are some ways to create promotional content?
Research keywords related to your event and your audience. Integrate those keywords into your promotional headlines and blogs to improve your chances of search engine rankings.
Write compelling meta descriptions – these drive audiences to click on search results and direct them to your event landing page or website.
Integrate an event markup in the webpage so the event’s details appear in search results.
Align your social media content with each platform’s vibe and style. This means understanding the kinds of content people consume on said platforms, like gifs, photos, videos, etc.
5. Use advertising
Social media and Google ads are ways to stay competitive for event promotion. They’re an online marketing method that keeps you competitive and helps you win audiences.
Here are tips for creating effective social media and Google ads:
Monitor and update your ads :This includes A/B testing of graphics, copy, creative elements and videos.
Think about urgency:If tickets to your event are expensive, people may take more time to decide whether or not to attend. They must think about their budgets. If you promote early enough with ads, your audience has time to consider attendance. Even an ad that promotes “save the date” will be helpful.
Retargeting :It’s true that most folks who come across your event on social media or website probably won’t register the first time. You should use retargeting ads to encourage ticket purchases and registrations.
Include giveaways:Incorporating contests and giveaways in your advertisements lead to increased engagement and encourages signups.
Brand consistency :It might be necessary to switch copy, graphics and buttons – but it’s essential to stay consistent in branding. People who view your ads need to recognize your event on every platform.
6. Align with influencers, affiliates and ambassadors
Create partnerships with trustworthy influencers and ambassadors so they can help promote your event. One way to do this is to arrange with your partners to pay them a commission for persuading people to register. Another way is to ask influencers to create promotional content for your event.
However, customer-generated content is more influential than referrals from affiliates. Consumers have the most influence on other consumers.
The Final Word
Before you start promoting your event, choose an Event Platform like WeInvite. WeInvite offers social media integration, email campaign integration, RSVP and guest management, free eInvitations, etc. We are here to help your event succeed!
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