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Marketing Virtual Events: Six Tips to Promote Registrations

Ever wondered how to turn your online and hybrid events into high-demand occasions? Here, we’ll examine how to use online event marketing ideas that lead to more registrations, attendance and audience engagement. After all, Virtual Event promotion directly influences your event’s success.

How to drive virtual event registrations

Online event promotions should add to your event’s content and drive registrations.  

1. Optimized event landing page or website   


The first marketing tactic to deploy is an event landing page or website; this encourages your proposed attendees to register. A website or a landing page helps build awareness and sell tickets. 

So, how to optimize?  

  • Make sure all your content focuses on your conversion goal, including the headline and a meaningful call to action. 
  • Dial in on your target audience
  • Your content: create an aura of exclusivity to get people excited about attending your event. This could be details about speakers, downloadable content for registrants or other giveaways. 
  • Make sure to highlight important details
  • Include information about any partners and stakeholders 
  • Cover the basics: clearly worded copy and a link to register 

2. Encourage attendance through email 


Email is one of the most effective promotional channels. You can generate interest before ticket sales and use it to encourage registrations.   Use high-performing email marketing platforms and CRM software. This makes it easier to compile data, segment email campaigns and maintain a list of people to incorporate in promotions. 

Here are a few email marketing tips:  

  • Send emails that inform recipients of the upcoming event 
  • Offer exclusives to your readers 
  • Keep ticket holders updated with regular emails 
  • Let email recipients ask event-related questions 
  • Ensure your emails have an urgent tone that reminds people to register and include dates 
  • Be sure to send thank you emails after the event 

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